The Global White Lion Protection Trust states that a primary aim of theirs "is to establish a sub-population of white lions integrated with wild tawny lions within their greater endemic range..."
A noble conservation project you think? On the website there is a lot being said about years gone by and the removal of white lions or "tawny lions carrying the white gene" from the Timbavati area of South Africa. It is therefore worthwhile reintroducing these animals to the Timbavati area you might think.
But hang on! In 2006 white lion cubs were born in two different lion prides within the greater Timbavati area. Clearly the genes leading to the periodic appearance of the white lion is still within the prides in the greater Timbavati area. So why reintroduce them?
Would it not be better to investigate the genetics of these prides and to try and get a handle on the prevalence of the relevant genes causing the white phenotype within the numerous lion prides within the greater Timbavati area?
Moreover, the Global White Lion Protection Trust "is also putting together an application to have white lions listed on the IUCN Red Data List of Endangered and Threatened Species". The problem here is obvious - white lions are not a separate species or even a subspecies as is evident from the fact that tawny lions occasionally produce white cubs.